What does it take to get the notice of the public eye?

I'm beginning to think that you need to do 12 different things just to get noticed.  I was at a party recently for kids and most of the music was from Youtube.  Really?!  I guess being Youtube famous is better than no fame at all.  So apparently the dream of being discovered by a big label is dead and has been replaced by internet fame.  I guess it's time to make some backroom videos and start posting them.