Scratching my head and thinking about stuff

A long time ago I had a conversation with a buddy of mine.  The subject was people and their loyalties to a DJ name/brand.  My point was that a person could make up a name and get as many new people that the person had of loyal followers with his old name.  Some people are fickle that way while others are very loyal.  So here we go to see how many new fans I can make over the amount of old fans I have as an old DJ.  Good luck in guessing my old persona.